EXECUTIVE BRIEFING · MAY 20

A live executive briefing

600 businesses got
tactical advice.
This briefing is for the
few who need strategy.

While other World Cup briefings cover logistics, this one covers revenue architecture. Built for the leaders working upstream of the agency, upstream of the check.

DATE

May 20, 2026

TIME

1:00 PM ET

FORMAT

Live, Zoom

SEATS

Complimentary

Reserve my seat →

Replay sent to all registrants within 48 hours.

FORBES BLK

FROM JAYME · 15 SEC

ADVISOR TO BRANDS INCLUDING

Coca-Cola

UNITED
AIRLINES

Chick-fil-A

BLOOMINGDALE'S

RCA
RECORDS

$776M+

Experiential budgets advised

40+

Global events delivered

Continents

USA host city corridors

Why this briefing is different

Most briefings tell you to stock inventory.
This one is for the leaders making decisions six months upstream.

By the time most businesses are optimizing operations for June, the strategic revenue decisions have already been made by other brands. This briefing is built for the executives architecting revenue against a once-in-a-generation demand surge.

Other briefings

—Schedule your staff for match days

—Lock in inventory before June

—Plan for tourist foot traffic

—Open earlier on event weeks

Tactical and operational

This briefing

—Architect revenue against the demand surge

—Position upstream of partnership negotiations

—Pressure test the plan before budget commits

—Capture pre-event, event week, and post-event

Strategic and executive

Who this is for

This executive briefing is built for

✓

CMOs and partnership leaders committing experiential or sponsorship budget against the World Cup window.

✓

Senior marketing executives whose 2026 plans include host city corridor activation.

✓

Hospitality and retail operators on prime real estate near host stadiums, asking strategic questions before committing capital.

✓

Regional brand leaders preparing investment-grade decisions, not operational schedules.

This is not a tactical marketing training. It is a strategic session on positioning, partnership leverage, and demand surge capture.

What you will learn

During the live session

What most brands misunderstand about global event windows

Why visibility metrics mislead and what to measure instead.

How corridor geography drives revenue capture

Demand maps for the 11 USA host cities, with Boston-Foxborough depth.

Brand exposure versus revenue architecture

Where most experiential budgets misallocate and how to redirect.

Pre-event, event week, post-event windows

The 30-day reach strategy that compounds the live moment.

Partnership leverage most brands overlook

Sponsor-side and host-city alliances that shift the economics.

The three mistakes that will cost brands millions

Patterns visible across 40+ global event activations.

Meet the founder

Hello, I'm Jayme
Washington.

I help brand CMOs and partnership leaders pressure test experiential and sponsorship plans before the budget gets committed. I operate upstream of the agency, upstream of the check.

In 2026, my strategic focus is the 11 USA host city corridors, with particular intelligence depth across Greater Boston and Foxborough.

"My job is to make sure the activation strategy holds up before the check is written, not after."

Jayme Washington
Global Event Activation Advisor · Global CMO
Founder, WashTone Media & The CMO Connect

Reserve your seat

Secure your spot for
the May 20 briefing.

DATE

May 20